Brandengineers.com - Brand Engineers Company News Section
Brand Engineers Information
Brand Engineers focuses exclusively on developing and validating highly focused and differentiated positioning for new and existing products in the pharmaceutical, biotechnology, medical device, and consumer goods industries around the world.
Their process incorporates a mix of strategic insight, competitive evaluation, consumer behavior, and qualitative and quantitative market research. Each project also has the opportunity for extensive evaluation through their proprietary quantitative validation research measuring the impact of positioning options and the prioritization of supporting message elements.