(1888PressRelease)
September 29, 2008 - “Vulnerability sells and more CEO's should drop the slick facade and try it”, explains Gibbins-Klein, who suggests that there is nothing wrong with an executive like Brin sharing something personal on a blog, as it will most certainly be seen as attractive and endearing, and will probably turn into more trust, and more revenues.
Gibbins-Klein argues that the problem with most big companies is that the customer gets little to no exposure to the top exec and his or her views and that it is very difficult for an assistant, marketing staff or ghost blogger to write the real personal blogs, which are an outpouring of emotion and sharing of the CEO’s personal experience and not just an marketing exercise.
“Blogging is one way in which executives can bridge the gap between the ‘corporate ivory tower’ and real customers. An example of an authentic executive blogger is Bill Marriott, chief executive of the hotel chain. His message comes completely from the heart, and is exactly in keeping with the feel and tone that Marriott customers have come to expect”, says Gibbins-Klein, who is also a published author and international speaker.
“And in the political arena, we have seen Barack Obama take control of the blogosphere, pulling in more loyal supporters than his rivals and raising an unprecedented amount of campaign money in record time, again by writing and speaking from the heart and sharing concerns and vulnerability as well as the good news”, adds Gibbins-Klein.
Mindy Gibbins-Klein is better known as The Book Midwife and has helped over 300 people to write and publish their books. For more information please visit www.bookmidwife.com
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