boohoo.com to Sponsor Inside Soap Awards 2012
boohoo announces a partnership with a magazine called Inside Soap for their forthcoming soap awards - Inside Soap Awards 2012.
- (1888PressRelease) July 05, 2012 - boohoo.com, the leader in affordable and trend-led women and men's fashion, has announced a partnership with the biggest selling soap magazine, Inside Soap, for its forthcoming Inside Soap Awards 2012.
The deal will see boohoo.com work with the popular soap brand across a three-month campaign to promote its annual awards.
The partnership will see joint communication on both brands' digital and social media platforms, and bohoo.com branding within Inside Soap's editorial coverage, both in print and online at www.insidesoap.co.uk, and on marketing and event materials.
The partnership will kick off on 9 July with an exclusive launch party at Manchester's Rosso restaurant and will be followed by the Inside Soap Awards ceremony, in association with boohoo.com, on Monday 24 September. This year's awards event is set to be Inside Soap's biggest yet and will take place at a glamorous London venue to celebrate yet another turbulent and captivating year in the world of soap.
The Inside Soap Awards is now in its sixteenth year and is attended by a whole host of top soap actors and actresses, all competing for accolades including; Best Actor, Best Actress, Best Newcomer, Best Villain, Sexiest Male and Sexiest Female. The event will also reveal the most coveted 'Best Soap' soap award.
Steven Murphy, Editor of Inside Soap, comments: 'We are really excited to be working with boohoo.com for this year's Inside Soap Awards. We have been overwhelmed with the amazing success the awards have had year after year, and look forward to a fantastic event.'
Mahmud Kamani, CEO of boohoo.com, said of the partnership:
'We are delighted to be partnering with the Inside Soap Awards. boohoo has always had a strong celebrity following, so the event is a great brand fit for us.'
boohoo is a leader in affordable and trend-led women and men's fashion and is one of the UK's fastest growing online fashion retailers. boohoo provide a wide selection of celebrity and catwalk inspired pieces - with lots of new looks arriving daily.
Since the launch in 2006, boohoo has quickly become one of the most successful online fashion retailers for women's clothing.
Voted Best Online Retailer in this year's High Street Fashion awards, boohoo offers exclusive statement apparel, simple separates, fabulous shoes and accessories; boohoo is a shopping destination, providing countless looks for any occasion on a budget.
Shop online at boohoo and select from our summer range of maxi dress, summer dresses, bikinis and denim shorts.
NOTE TO EDITORS
Info on Inside Soap magazine…
Inside Soap, published by Hearst Magazines UK, was launched in 1992 and is the UK's largest-selling soap weekly magazine, with an ABC of 157,413.* (ABC J-D 2011)
Inside Soap has been edited by Steven Murphy for the past 10 years. Steven is a popular talking-head pundit who has commented on the UK's leading soap stories across TV, radio and print.
The magazine holds the Inside Soap Awards each year - an event which sees soap royalty congregate to receive awards, as voted for by our readers. The magazine is sold weekly for £1.55, and also has a popular online presence at www.insidesoap.co.uk
Info on boohoo.com...
A leader in affordable and trend-led women and men's fashion, boohoo is the UK's fastest growing and one of the most prominent internet retailers, helping lead the future online shopping. Since launching in 2006, the in-house team has consistently created directional collections which not only combine incredible value but also cutting edge style.
Voted Best Online Retailer in this year's High Street Fashion awards, boohoo offers exclusive statement apparel, simple separates, fabulous shoes and accessories; boohoo is a shopping destination, providing countless looks for any occasion on a budget. Hundreds of new pieces are uploaded weekly, along with our stylists' recommendations, all available with next day delivery, bringing the hottest looks direct to your door!