BMA Goes Bananas For Corning(R) Gorilla(R) Glass at B2 Awards
Doremus campaign shines with four "Awards of Excellence".
- (1888PressRelease) July 27, 2011 - Doremus San Francisco has won four B2 Awards of Excellence from the Business Marketing Association for Corning Incorporated's (NYSE:GLW) Corning® Gorilla® Glass campaign.
The B2 Awards are an international business-to-business marketing communications contest that recognizes excellence among top agencies and corporate marketers. The Business Marketing Association website says that "…where others honor style over results, you'll find the B2 Awards honoring the successful balancing of both."
Doremus' campaign for Corning® Gorilla® Glass won B2 Awards of Excellence in the following categories:
• Integrated Campaign B2B2C (for Total B2C and B2B Program)
• TV Advertising Campaign (for Broadcast/Cable TV Advertising, Campaign)
• TV Spot "King Of the Office" (for Broadcast/Cable TV Advertising, Single Spot)
• CES Away-from-Home Campaign (for Traditional Outdoor, Single or Campaign)
Details are at www.marketing.org/b2winners.
About the campaign
Doremus' campaign for Corning® Gorilla® Glass launched in tandem with Corning's first appearance at the Consumer Electronics Show held in Las Vegas earlier this year. The campaign employs a cast of very tech-savvy gorillas putting cell phones, Tablets and HD TVs through their paces, much like "urban gorillas" of the human kind. Concepts and situations in the ads play off the juxtaposition of the product with headlines that read: "Tough, yet beautiful." "Tough, yet handsome." "Tough, yet refined." "Tough, yet fashionable." "Tough, yet ingenious."
Doremus San Francisco is part of the Doremus global network which consistently takes "top agency" honors in BtoB magazine's annual competition.
John Mannion, Executive Vice President, Director of Client Relations for Doremus said, "Doremus is honored to call Corning our client, and Corning deserves recognition for encouraging creative work that shakes up the category. We are very proud that the campaign received four Awards of Excellence from the BMA."
Doremus (www.doremus.com) is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing and corporate communications company.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.