(1888PressRelease)
April 02, 2009 - Mumbai : Birla Sun Life Mutual Fund has created history in the Indian mutual fund industry by bagging this prestigious award twice in succession for the years 2007 and 2008, demonstrating its clear focus on fund performance and product innovation.
Additionally, for the year 2008, Birla Sun Life Mutual Fund also received Debt Fund House of year award. Three of the funds also won the best fund award in their respective categories –
• Birla Sun Life Income Fund
• Birla Sun Life Short Term Fund – Retail
• Birla Sun Life Gilt Plus – Regular plan
The award is given on the basis of consistency of fund house’s performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year. The individual CRISIL CPR ranks for their schemes are aggregated on a weighted average basis to arrive at the final ranks for fund houses.
Mr. Anil Kumar, CEO, Birla Sun Life Asset Management Co., received the award in the presence of Mr. M.S. Sahoo, Mr. R K Nair and Mr. A.P. Kurien at a glittering function held on March 31, 2009. Mr. Anil Kumar said, “Birla Sun Life Mutual Fund has become the fastest growing fund house in India due to its strong heritage and track record of consistent performance across equity and debt asset classes. We are proud of having earned the unique distinction of being the only Mutual Fund house to have won the most coveted CNBC TV18 Crisil award for the second time in a row.”
Over the past one year the Birla Sun Life Mutual Fund, one of the India’s top 5 mutual fund houses, has registered impressive growth across parameters viz. Average AUM, distributor base, or customer base. Since January 2008, the AAUM has grown 40%, distributor base has doubled to over 26,000 and number of branches to 109. It has also doubled its customer folio base to 21.5 lakh.
Owing to strong growth momentum and demonstrative fund performance registered by Birla Sun Life Mutual Fund in 2008, it has been recognized by many institutions of international repute like ICRA, Lipper and Value Research. To name a few –
• ‘Star Fund house of the year’ award in the Debt category at the ICRA Mutual Fund Awards 2009.
• ‘Best Group in Mixed Assets Category’ Lipper Awards 2009.
• Across scheme categories, it bagged 8 ICRA and 3 Lipper awards.
• Four schemes of Birla Sun Life Mutual Fund had 5-star and 10 schemes had 4-star ratings by Value Research in February 2009.
About Birla Sun Life Asset Management Company
Birla Sun Life Asset Management Company Ltd. offers a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Birla Sun Life Asset Management Company Ltd is a joint venture between the Aditya Birla Group, a US $28 billion corporation and Sun Life, a leading international financial services player. It is a part of The Aditya Birla Financial Services Group which has a strong presence across various financial services verticals that include fund management, distribution and wealth management, security based lending, insurance broking, private equity and life insurance. The consolidated revenues from these businesses of ABFSG crossed the US 1 billion dollar mark, in 2007-08.
For more information:
Nishant Gehlot – nishantgehlot ( @ ) birlasunlife dot com 9920231650
Ashish Samal – ashish.samal ( @ ) adfactorspr dot com 9619107877
Scheme Award:
CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2008
Birla Sun Life Asset Management Company (Category – Mutual Fund House of the Year)
Birla Sun Life Asset Management Company won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the Category – Mutual Fund House of the Year. In total 27 fund houses were eligible for the award universe. Fund Houses winning at least two awards for their schemes in the category level awards for 2008 were considered for the award. The award is based on consistency of fund house’s performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year 2008. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses. A detailed methodology of the CRISIL CPR is available at www.crisil.com. Past performance is no guarantee of future results.
Rankings and Award Source: CRISIL FundServices, CRISIL Ltd.
ICRA awards : Ranking Source & Publisher: ICRA Online Limited
For details on Value Research rating please refer www.valueresearchonline.com
Lipper Awards: Ranking source: Lipper - A Reuter Co. www.lipperweb.com
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