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04
Sep
2009

Birla Sun Life AMC adjudged the best by "The Asset" Magazine

Birla Sun Life Asset Management Company has been named the “Asset Management Company of the year - India”.


(1888PressRelease) September 04, 2009 - Mumbai - Birla Sun Life Asset Management Company (BSLAMC) has been named the “Asset Management Company of the year - India” by yet another international publication based out of Hong Kong, “The Asset” magazine. The award is a part of the Triple A Investment Performance Awards 2009, which recognizes institutions and individuals who have made significant contribution to the development of the industry across Asia.

As per The Asset , “BSLAMC is admired for providing a wide array of mutual fund products that are highly popular and relatively safe for investors, the group also delivers in terms of performance. While other mutual fund management companies were consolidating their operations during the award period, the group invested strongly to reach out and service more customers. In the last 18 months it has nearly doubled its distributor base and increased its branch network by 47%”.

Earlier this month, The Asset magazine has named Birla Sun Life Equity Linked FMP “The Best Local Currency Structured Product–India”. The Asset magazine is a part of The Asset Publishing and Research Ltd., a Hong Kong based integrated multi-media company serving the elite community of leading corporate and financial decision makers in Asia.

In May 2009, BSLAMC became the only AMC from India to win the best “Onshore Fund House - India” at Asian Investor Investment performance Awards 2009 in Hong Kong.

In March 2009, Birla Sun Life Asset Management Company won the CNBC TV 18 CRISIL “Mutual Fund House of the Year” twice in a row, the only fund house in India to have done so.

The strong growth momentum and demonstrative fund performance registered by BSLAMC have also been recognized by many institutions of international repute like ICRA, Lipper and Value Research.

Birla Sun Life Asset Management Company: Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada.

BSLAMC is amongst the top 5 asset management companies in India with an average asset under management of Rs 57,331 crores as on July 31, 2009. An impressive mix of reach through 115 branches, full range of product offerings across equity, debt, balanced & structured asset classes and strong investment performance has helped the Company enjoy trust of over 2.2 Million investors. Known for its consistent performance, BSLAMC has received recognition from various institutes of international repute like the CRISIL, Asian investor Magazine, ICRA and Lipper. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.

About Aditya Birla Group : A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, securities based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate of 36%.

About Sun Life Financial Inc.: Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of $381 billion globally.
For More details contact:

Nishant Gehlot – 9702700333 – nishantgehlot ( @ ) birlasunlife dot com

For Details on award and Methodology please refer- The Asset Awards: www.theasset.com , Asian Investor Awards – www.asianinvestor.com, Crisil – www.crisil.com

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