(1888PressRelease)
April 23, 2009 - Thomas Beardsley, President of Beardsley and Son, an agricultural services company providing fertilization and related services to growers in the Oxnard area of Southern California reports changes in how major customers utilize fertilization services. “Our customers as a cost control have recently reduced the amount of fertilizer utilized per acre of product grown. While this initially impacted our revenue” reports Tom, “it caused us to become more creative in finding opportunities to expand services needed by growers.” Using the equipment they already had on site for fertilization projects to perform other needed tasks was a natural area to explore. “We found among tomato and pepper growers there was a need for soil work after fertilization that was being done with the grower’s own equipment and labor. By investing in modifications to our equipment we are able to provide this service at a price that is attractive to the grower as it frees their resources for other needed tasks.”
There is a no doubt that the economy in 2009 is presenting challenges to most businesses. Being a trusted partner with customers is a strategy that Beardsley & Son uses to help themselves and the growers they serve. “In 2008 changes in the cost of structure of some of the products we apply caused us to reduce prices of those products sold to our customers rather than try to gain a short term windfall. We are in this game for the long haul and if our customers succeed we succeed.” “Changes in technology, weather, agricultural research and the economy challenges all parties in our industry”, reports Tom. As a service provider Beardsley & Son focuses on how change creates new opportunities. “If you don’t scan the horizon for opportunity you get caught in doing business as usual which can be fatal,” says Tom. “Organic products are an area we are involved with and expect will become increasingly significant. We have also invested in a consulting firm specializing in small business operations to help us learn how to manage and measure our business more effectively to address the changes going on.”
Beardsley and Son has provided services to growers in Oxnard since 1935. The company specializes in fertilizer and related services and has invested in emerging agricultural technologies to build their reputation as a forward looking agricultural service provider.
For further information contact:
Thomas Beardsley or Gus Valdivia
Beardsley & Son
2473 Camino Del Sol
Oxnard, CA 93032
805-485-2113
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