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29
Jan
2009

Basics Launches New Exclusive Outlet At Triplicane 10th Exclusive Brand Outlet Launched In Chennai

Basics, among the most popular men’s’ fashion brands, has opened its 10th exclusive outlet in Chennai, at Pycrofts Road, Triplicane. Spread over 1300 sq.ft, the new ‘Basics’ outlet is a treat for young fashion discerning men with its wide collection of Basics lifestyle wear, this also includes the new Basic Denims and slim fit T-shirts, inspired from international design forecasts .


(1888PressRelease) January 29, 2009 - Chennai : The Triplicane store is the first in the line of the latest Basics store design and look, with an international retail ambience, appeal and fashionable display of styles from the newest lines.

The “Basics” Triplicane outlet is the third of its kind in the city to also make available Genesis classic formals and Probase formals and casuals (the 2 other brands from Hasbro Clothing), under the same roof. The autumn winter collection of Genesis classic formals is available in neo-corporate colours and the youngest brand Probase is a perfect blend of both Genesis and Basics at groovy prices.

Note to the editor:
Hasbro Clothing is among the leading men’s branded apparel manufacturer and marketer in India, with 3 brands Genesis, Basics and Probase under its arm. Genesis, a classic formal brand is the flagship brand of Hasbro Clothing and Basics is a fashion lifestyle brand, positioned to cater to young fashion conscious adults in the age group of 18-40. Probase comprises both formal and casual wear and is targeted at the mid-priced market. Hasbro retails its brands through its exclusive network of ‘Genesis Basics’ outlets spread across Chennai, Coimbatore, Erode, Salem, Madurai , and Tirupur in Tamil Nadu; and in Pondicherry; Trivandrum, Cochin, Calicut, Trissur and Tellicherry in Kerala; Bangalore, Hyderabad, Secundrabad , Vizag and Vijaywada in A. P and in Ahmedabad, Surat, Baroda, Noida (U.P) and Delhi in the North and Mumbai in the west. The brands are also available in Multi Brand Outlets & leading stores in these cities. For more info please visit www.hasbroclothing.com

For editorial queries, contact: Saru George, PRHUB @ saru ( @ ) prhub dot com/42317333

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