Monmouth-Ocean, NJ (1888PressRelease)
May 03, 2008 - With the help of an adorable pink rhinoceros named Belo, Barry Promotions set up a promotion in Seabra stores to promote bath and body products by Cheirinho De Bebe. The unique marketing campaign was custom designed to target Cheirinho De Bebe’s audience, specifically by using bi-lingual staff. Breaking into the US market, the Brazilian company will gain product recognition and branding through the one-on-one interactions at the several Seabra stores that hosted the events.
A trained, enthusiastic, bi-lingual staff introduced products by educating consumers about the brand, and letting them sample it. By getting a first-hand interaction with the product’s smell and feel, customers could decide if they liked the product before they purchased it. More so, consumers had the opportunity to have a personal experience with the product. This marketing technique creates more life-long customers than any other method. With an event management company such as Barry Promotions on board, companies know their products are in good hands. It takes a well-planned custom promotional campaign to create brand awareness in the most targeted markets. and maybe a hot pink rhino suit.
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