(1888PressRelease)
January 08, 2009 - One year on from its hugely successful re-brand, Backpacker Campervan & Car Rentals, one arm of Australasia's largest campervan rental company Tourism Holdings Limited, announced the opening of its first New Zealand independent branch in downtown Auckland from December 2008.
The new depot at 83 Beach Road is the first Backpacker-only branch to hit New Zealand. All other Backpacker outlets are housed at combined Maui, Britz and Backpacker Campervan depots.
GM Sales & Marketing, Sue Sullivan, said the new depot puts Backpacker in the heart of the budget campervan strip, and allows the company to intensify its stronghold on the budget campervan and rental car market.
"While our vehicles are targeted at the budget conscious traveller, our standards are consistently high when it comes to value for money, comfort and customer service, enabling us to provide a distinct competitive advantage over other budget campervan operators."
Sullivan noted that while the country is currently experiencing an economic downturn, the demand for campervans and rental cars from both international and domestic travellers is still significant - especially during the company's current peak summer season.
"The new 83 Beach Road depot is in a perfect location for those wanting to check out the sites around Auckland and then head out of town in a campervan or rental car to explore the rest of New Zealand."
Sullivan said the new outlet was also an ideal site for those travellers wanting to ensure they were getting the best campervan price and a quality campervan or car. Surrounded by campervan competitors, customers can easily take advantage of Backpacker's current lowest price offer.
"For a limited time only, customers who get a better price from one of our competitors can email or take the quote in to Backpacker and we will beat it," said Sullivan. "This is just another example of our continuing efforts to give our customers colourful experiences at black and white prices.
The depot has a wide range of cars and vans suitable for visitors and locals alike, who are looking to get away this summer. Customers can pick up and drop off vans and cars hired from other Backpacker branches at the new location.
For press enquiries please contact:
Gemma Collier
Spark Activate
New Zealand
Tel: +64 (0)9 337 7096
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