Monmouth-Ocean, NJ (1888PressRelease)
May 29, 2008 - Even well established companies can use an extra boost into the hands of new customers. Naturally, the largest emphasis on introducing a cologne or perfume product to consumers is allowing them to smell it! The big question is, how do you reach thousands of consumers, to give them the opportunity to get acquainted with an AXE product? Event marketing companies are often hired for this exact purpose! In this case, AXE hired Barry Promotions to set up a campaign across 350 BJ’s Club Stores to promote their product with the AXE Angels Team.
By setting up events with brand ambassadors called AXE Angels, consumers shopping at BJ’s were able to touch, smell, and sample AXE before purchasing it. To add a special touch, as Barry Promotions always does, one of their representatives dressed as an “Angel”. The angel was filled with knowledge of the product, and a personality that allowed customers to walk away with a positive personal experience. Evidence shows this kind of brand interaction is what develops trust and builds a lifelong relationship between the customer and the product!
For more information on Barry Promotion’s services, please go to www.BPIbrand.com.
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