New York, NY (1888PressRelease)
February 26, 2008 - RoaDDoggZ Productions, an award winning video production company was recently named the Agency of Record for Communications Workers of America (C.W.A.) Local 1182. C.W.A. Local 1182 represents over 3,000 Uniform Traffic & Sanitation Enforcement Agents who are employed by the City of New York.
This partnership between RoaDDoggZ Productions and the Local 1182 is unique in that it deviates from the standard way in which companies conduct marketing campaigns. Typically, an ad agency is contracted to develop the media strategy and ad campaigns and either hires a production company to produce video assets or produces video assets in house. RoaDDoggZ Productions was retained to not only develop the media campaign but will be responsible for the production of all media assets including print, radio, TV, Internet and media buys.
Through this relationship, RoaDDoggZ Productions has been instrumental in providing innovative and successful strategies for the union over a four year period. In addition to the standard services of video production, RoaDDoggZ Productions consults with members of the union on strategies for interacting with the media, training on how to respond to media inquiries and information on how to monitor the media for stories about the union.
Through these additional services RoaDDoggZ productions gained a unique understanding of the challenges and goals of the union and their membership. This knowledge, understanding and ability to successfully execute the union’s strategies led to RoaDDoggZ productions being named as Agency of Record.
“Our work with the union became more than just producing media for the union but to also share our knowledge of media interaction to assist them with developing media strategies they needed to best represent their membership,” said Jennifer Young, CEO of RoaDDoggZ Productions.
Most recently RoaDDoggZ Productions assisted Local 1182 in responding to negative stereotypes and comments made about the members of the union through positive marketing efforts.
“RoaDDoggZ Productions, with its unique marketing abilities has helped to transform the image of C.W.A 1182 into a leading organization, committed to the needs of its constituency. Recently, we were confronted with some challenges with respect to our brand. We contacted RoaDDoggZ Productions and they produced a positive DVD to counter the negative press and to help re-energize the membership. On another occasion, one of our members was injured in the line of duty. RoaDDoggZ Productions assisted us in our fundraising efforts, which resulted in a successful event. We were deeply touched by their humanity and outstanding production services,” said James Huntley, President of CWA Local 1182.
Since the partnership, membership in the CWA Local 1182 has increased and attendance in meetings has more than doubled.
“Our relationship and extensive history of working with the union, coupled with our understanding of their objectives and goals made us the best choice to represent them as a full service agency. We have experience in overseeing campaigns and we know what media buys are going to be most effective in delivering the union’s message to the motorists of New York City,” said Stephen Jackson, General Manager of RoaDDoggZ Productions.
RoaDDoggZ Productions is an award winning film/video Production Company that has been responsible for offering innovative video and new media technology solutions for major corporations, such as Pernod Ricard USA, New York/New Jersey Minority Supplier Development Council, Heritage Brands, LLC, Walker International Transportation, film festivals, award shows and others medium to large businesses. RoaDDoggZ productions are the creators of VidPact(tm) Video Brochures that IMPACT the affordable solution for small businesses that are interested in a sales and marketing advantage.
http://roaddoggz.com ###
