(1888PressRelease)
July 23, 2008 - Kingston, NH (Atlantic Machinery Sales) - Joe Duszak has been brought onboard at Atlantic Machinery Sales as the Director of Marketing. Atlantic Machinery Sales offers a wide variety of steel fabricating equipment. Duszak, in a short time, has already catapulted the company’s exposure by re- branding the company’s image and launching an ecommerce website.
Duszak is no stranger to the importance of marketing efforts to make a company successful. He has been exposed and involved in various marketing campaigns having worked with some Fortune 500 companies. Victoria’s Secret, Apple Computer, Frederick’s of Hollywood and his own multimedia production company are all on his resume.
Having a significant retail background, Duszak knows the importance of brand identity. A steel fabricating equipment sales company, Atlantic Machinery Sales needed an edge with company recognition above the competition. A new modern logo was created, and Duszak ran with it. Branding company vehicles, service uniforms, sales and marketing collateral. “Having visual consistency throughout the company increases perceived value.”, states Duszak. Backing that up with an already great customer service reputation, Atlantic Machinery Sales is heading in the right direction.
Duszak has just launched the companies newly created website that contains an online store, which is a completely new sales arena for the company. Seeing a large opportunity in industry consumables, Duszak has already contracted with industry leaders in that market to sell their consumable products online. Currently, Atlantic Machinery Sales offers Lenox Bandsaw Blades in their online store with Jancy Annular Cutters & Saw Blades going live within the next month.
Sales Manager, Tim Jancosko says “Having Joe onboard is a breath of fresh air. Sometimes you get into a rut and need new talent to bring ideas to fruition.” Jancosko goes on to say, “The company has already seen significant excitement from customers who are eager to take advantage of the online store.” Customers are also kept up to date on company news as well as industry topics by reading the newly created monthly newsletter “The Atlantic.” The newsletter can be downloaded right from the company’s website located at www.atlanticmachinerysales.com.
The team at Atlantic Machinery Sales are very excited about the direction and energy that is coming from the new addition to the company. Duszak has already set his sites on introducing a used equipment line on the company’s site called “The Atlantic Treasure Chest”, which will be live within the next month. For additional information regarding the subject of this release, contact Joe Duszak or visit www.atlanticmachinerysales.com.
Contact:
Joe Duszak, director of marketing
Atlantic Machinery Sales, Inc.
603-382-1476
www.atalnticmachinerysales.com
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