Atlanta Author Lorraine Phillips Named As 2012 Benjamin Franklin Awards Finalist
Publisher 360 Books announced that "Online Book Marketing" by Lorraine Phillips has been selected as a finalist in the 2012 Benjamin Franklin Awards in the category of Business and Economics. The prestigious Benjamin Franklin Award recognizes excellence in both editorial and design and is one of the most respected Book Awards in the country.
- (1888PressRelease) May 05, 2012 - Online Book Marketing was released in June 2011 where it debuted as an Amazon Top 20 best seller in the category of Business/Internet Marketing. Since, the book has received numerous accolades from renown publishing and marketing professionals alike and has also been selected as a "Highlighted Title" by Independent Publisher where the title was recognized and honored for exhibiting superior levels of creativity and originality, as well as high standards of design and production quality.
This timely publication provides authors and publishers with tips, techniques and strategies they can use online to generate book buzz. Dubbed by the Midwest Book Review as "mandatory reading for all authors and publishers," the book covers such topics as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to a website or blog; and how to use search engine optimization (SEO) techniques that help increase visibility on the Web; highly technical information that is delivered in an engaging, smart and simplistic style.
Lorraine is a creative, information technology professional with over twelve years experience in web and Internet technologies. She currently coaches and advises entrepreneurs and business leaders on the best practices for online marketing and promotion through the smart, strategic use of today's technologies; specializing in social media marketing, web content strategy development, branding and design.