(1888PressRelease)
April 04, 2009 - The CEOs of many multinationals and their counterparts in international law firms are scouring the world for signs of new growth amidst the economic wreckage. And if the latest record-breaking web traffic statistics for the region’s leading legal website are anything to go by, they’d do well to keep their sights firmly trained on Asia.
Like the three editions of ALB magazine (China, Asia, Australia/NZ), the websites have a readership profile covering the gamut of private practice lawyers, in-house counsel, investment bankers, senior-level executives and anyone with a need to know about the top end of the legal services market. But with the convenience, enhanced functionality and timeliness of the online offering, reader numbers have exploded both in terms of absolute numbers and geographical spread.
"The fact that our traffic stats have rocketed, and also that we now have thousands of readers in the key western markets as well as our traditional stronghold of the Asia-Pacific region, shows how incredibly important law firms in our region are to international trade flows", said managing editor of ALB, George Walmsley. "Despite all the doom and gloom, Asia remains the epicentre of the world's growth in trade; and the way in which the laws that govern that trade are applied is of immense importance."
Asian enterprises and multinationals in Asia-Pacific still have a huge appetite for legal expertise, and evidently they are flocking to www.legalbusinessonline.com as the leading information source on who can provide it. “The recent spike in hits on our websites is a tremendous motivator for us, and we endeavour to continue bringing the most accurate and timely information about the regional legal industry to our readers,“ said Walmsley, adding that ALB had recently launched its China website with content in both English and Mandarin which already had seen strong traffic growth.
Indeed, the ALB team is intent on providing innovative products and information delivery techniques to both enhance convenience for readers and help clients achieve their marketing objectives more effectively. A major new initiative in this regard is e-ALB , a user-friendly web-hosted electronic version of ALB magazine, complete with turning pages, intuitive interface and hyper-linked stories and advertisements. This electronic format allows ALB’s rich, cutting-edge content to reach a far larger number of buyers and sellers of legal services right around the world, as more and more businesses focus on Asia-Pacific as a source of growth, capital, M&A opportunities and more. To subscribe for free to the e-ALB electronic magazine, pls visit www.legalbusinessonline.com
For further enquiries, please contact:
Christopher See
Email: chris ( @ ) keymedia dot com dot sg
About ALB:
Asian Legal Business magazine, together with its sister publications ALB China and Australasian Legal Business magazines, is the leading independent legal publication for in-house counsel, private practice lawyers and business leaders in the Asia-Pacific region. With coverage of all the important and emerging areas of practice and business, particularly with regard to the growing domestic firms in the Asian jurisdictions, ALB provides the most updated legal and business news from in and around the region.
www.legalbusinessonline.com, ALB’s website, brings all this and more to readers around the globe.
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