Phoenix-Mesa, AZ (1888PressRelease)
September 27, 2008 - The extent to which the banking crisis will impact the sales and marketing professions is just starting to become apparent.
Dr. Bob Roth, marketing expert and founder of the BPI for Sales cross-functional sales and marketing method (www.BPIforSales.com) is working with bankers, private equity investors, turnaround consultants and corporate accountants and attorneys to understand the emerging business turnaround crisis and how the sales and marketing functions can better serve in their traditional roles as "911" resources for producing more revenue and cash.
Dr. Roth notes that "When an economic crisis reared its ugly head back in the 20th Century, the sales and marketing people often could crank up campaigns that got income and profits headed back in the right direction. But that was then and this is now. Here in the 21st Century something fundamental has changed."
What has changed, according to Dr. Roth, is the fact that 21st Century consumers and B2B customers know when they are being marketed or sold to . . . and they don't like it. Because they are Internet wired and inspired they no longer need or want the information that marketers and sales people offer them. Thanks to Google and other search engines they know more about the products and services that they buy than the marketers and sales people who want to sell those products and services to them.
"The need to get profits turned around in the large number of emerging business turnaround situations is becoming a pressing crisis (right behind and largely because of the banking crisis)" Roth comments. "And, traditional sales and marketing approaches are just not up to getting the job done."
Dr. Roth is conducting extensive research in this area and is further developing and offering the BPI for Sales method for training and supporting cross-functional sales and marketing teams that can connect the business process dots that have potential to get companies and profits turned around.
Dr. Roth's continuing research findings are being added to the News page tab at www.BPIforSales.com.
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