(1888PressRelease)
December 15, 2006 - London, 11. December, 2006. AdLINK Internet Media, the specialist for display marketing within AdLINK AG, is taking over the pan-European sales of online advertising for Metro, the world’s largest international daily newspaper. As a result, advertisers from across the whole of Europe have the opportunity of presenting creative brand campaigns in future Metro online editions in Sweden, Italy, Spain and the Netherlands via AdLINK Internet Media. The country-specific Metro websites especially address the young and active target group in Europe’s big cities. Of over 18.5 million readers of the daily print edition, no less than 70 percent are under 45 years of age. AdLINK Internet Media is developing innovative and individual media solutions for targeted display marketing on Metro websites.
Metro’s web presentation is the information and entertainment channel of the world’s biggest and fastest-growing international daily newspaper, which is published by the Metro International publishing house. Both the 70 daily print editions from 21 countries and the online editions stand primarily for attractive and exciting content, new formats, interaction, entertainment and service. At the same time, Metro websites offer a multiplicity of placement possibilities for innovative and creative display marketing.
“We are delighted to know that we have found in AdLINK Internet Media a capable partner for the sales of online advertising”, says My Holmström, Global Business Director Online at Metro. “Apart from their independence and international marketing portfolio, the AdLINK Internet Media team primarily convinced us with their sound consultancy services and market know-how.”
“Metro is a strong brand in Europe. As an innovative news channel in the internet, the online editions offer an ideal platform for reaching the young and active target group”, according to Ilaria Zampori, European Business Development Director of AdLINK Internet Media. “The wide range of advertising possibilities on Metro websites puts us in a position to create packages and offers which are attractive to our clients. Advertisers and media agencies are therefore provided with the ideal prerequisite for presenting their campaigns across the whole of Europe in innovative advertising formats and through a single source.”
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