(1888PressRelease)
May 21, 2008 - The OneSystem™ wipes dispenser was designed to be placed on countertops, neatly stored in drawers, mounted easily on the wall or inside a cabinet door in the kitchen or the bathroom, putting wipes "where and when you need them" for added convenience. The innovative dispenser with its one-handed operation and SUPERTRACK™ enabled design keeps wipes moist, is easily refillable and mountable within seconds. The OneSystem™ wipes dispenser also saves more than 60% on packaging compared to traditional one-time use canisters and tubs.
All OneSystem™ wipes come in soft refill packs with the special patent pending SUPERTRACK™ for quick dispenser refill changes and a better moisture seal. Furthermore, all OneSystem™ wipes are designed to be effective for each particular job and printed with a uniquely color coded icon to ensure that one uses "The Right Wipe for the Right Job™". For example, hygienic wipes are printed with a blue shield and cross icon, while the glass wipes with a blue window icon.
The household wipes category in North America and Europe are $1.7 billion and $1.8 billion, respectively and growing in double digits for surface care. OneSystem™ wipes offer distributors and retailers a unique opportunity to benefit from this large and growing market. In addition, OneSystem™ wipes provides a truly differentiated and innovative product to an increasingly crowded category.
Douwe Cramer, Executive Director, International Development for APG Brands, added "independent market studies show 85% of consumers would put the dispenser in the kitchen or the bathroom and 2/3 of consumers were interested to place more than one dispenser in their home, including in other rooms. This clearly demonstrates consumers like the convenience of wipes 'where and when you need them'". Furthermore, "over 90% of consumers believe that the OneSystem™ wipes dispenser is more environmentally friendly that traditional canisters and tubs."
