(1888PressRelease)
April 03, 2007 - Merricks Media today announce the launch of Brand New You , which will combine the best of both a magazine and a website to form the indispensable information source on cosmetic enhancement.
Following a highly successful test with Tesco in 2006, the magazine is being launched as a glossy monthly, targeted at the estimated 6 million women who consider a cosmetic procedure each year. Its editorial will focus on five key areas ; Face, Smile, Body, Style and Wellbeing, with readers being guided through the latest developments in cosmetic improvement.
Cosmetic surgery will feature strongly in the editorial mix, as will fast growing treatments such as Botox and cosmetic dentistry.
In addition to the magazine, the website, (www.brandnewyoumagazine.com) offering product reviews, news, advice and a host of community features will launch at the same time.
“We want to offer our readers an authoratitive, informative and above all aspirational read,” says Zeena Moolla, editor of Brand New You magazine “We know from our research that there are many thousands of women in the UK desperate for friendly advice from a magazine they can trust and that is produced to the highest quality. That’s what Brand New You will deliver, both in print and on our website.”
Lisa Doerr, publisher of Brand New You, says “More and more women want to look younger and feel great about themselves. However, until now, they haven’t had a magazine that can deliver trusted advice in a friendly and informative way. We think that Brand New You will change that. It’s a magazine that the industry has wanted and that consumers will love. And unlike many other publishers, our experience on the internet has shown us that it is vital to offer readers content 24 hours a day, 7 days a week.”
The magazine will go on sale on the 24th May, priced £3.25 and will be available through WH Smith, Tesco, Sainsburys, Waitrose and a number of other leading retailers.
For further information, interviews or comment, please contact
Lisa Doerr, Managing Director 01225 786800
(lisa.doerr ( @ ) merricksmedia dot co dot uk)
John Weir, The Search Agency 01225 341486
(john ( @ ) thesearchagency dot co dot uk)
About Merricks Media
Merricks Media is one of the UK’s fastest growing media companies. It publishes a range of high quality magazines and websites including a number of market leading titles, and is the biggest publisher in the travel and overseas property category.
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