(1888PressRelease)
April 05, 2008 - The little guy has lost another battle but this time, it’s the book industry that’s taken a hit. It was a shot heard round the publishing world in record time when Amazon announced that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge. Insisting it’s just “good business,” the terms of this deal feel more like a monopoly to those affected.
Jerry D. Simmons is a former Executive with the Time Warner Book Group who left there in 2003 to build one of the leading social networking sites for Independent authors, www.NothingBinding.com, says: “The long term effects for the author and publisher is devastating, with Amazon strengthening and securing their place in the distribution and sales channel, they can do anything they want. The next move will be to squeeze these small authors and publishers for additional fees and eventually higher discounts. When you give in once, it never stops.”
So what can an author or small publisher do? Penny C. Sansevieri, President and CEO of Author Marketing Experts, Inc. (www.amarketingexpert.com) , whose company specializes in Internet promotion says: “It’s time for authors to realize that Amazon is not the only game in town. They need to expand their online marketing to include social platforms like www.nothingbinding.com. A site that can give their book exposure and then link the book to a store other than Amazon will help them fight and hopefully win this new war Amazon has decided to wage against the little guy.”
Can Amazon be stopped? “It’s doubtful,” says Simmons, “the wheels are already in motion, now the only thing the smaller publisher and Independent author can do is look for alternatives. This is a sad day for Independent publishing. Now it’s time to show Amazon they can’t win.”
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