(1888PressRelease)
July 04, 2007 - PT H.M. Sampoerna, the Indonesian unit of the world's largest tobacco company, will begin selling clove-flavored cigarettes under the Marlboro brand name.
The subsidiary of Altria Group Inc. will start selling filtered Marlboro Mix 9 from July 9, its first new brand in 18 years, said the people, who declined to be identified before an announcement next week. Clove-flavored cigarettes, known as kretek, dominate sales in the Southeast Asian nation, the world's fifth-largest tobacco market.
The launch may help Indonesia's largest producer of tobacco products win a larger share of the estimated $10 billion market for kretek cigarettes by attracting customers of PT Gudang Garam, owned by the family of Indonesia's richest man, and the Djarum Group. Sampoerna's sales growth has been cut by tax increases.
``It's a unique, shocking and good strategy,'' said Rezza Zulkasi, an analyst with PT First State Investments Indonesia in Jakarta, which manages 1.5 trillion rupiah ($167 million) in assets. ``People want to have the international brand, but also want the local taste.''
Where To Buy
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