(1888PressRelease)
November 19, 2007 - Las Vegas, NV- THE BLOCK has formed a partnership with ALM Beverage LLC to provide all BLOCK guests with complimentary cans of Airmed’s Magic Hangover Shield™ to help avoid the inconvenience of hangovers the next morning.
"Snowboarders like to drink, but they also need to get up early to hit the best spots to ride. Sometimes those two things don't go together so well," says Kevin Kearns, Vice President, Branding Strategy for THE BLOCK Hotels. "In an effort to help our guests achieve the best of both worlds, we have partnered with Airmed's Magic to assist guests with avoiding hangovers," finishes Kearns.
“No one wants to be stuck nursing a hangover when they should be out riding,” says Brian Adams, CEO/Founder of ALM Beverage LLC. “Liko and MFM have infused their work hard play harder philosophy into THE BLOCK Hotels, creating the ultimate proving grounds for Airmed’s Magic,” observes Adams.
Airmed's Magic Hangover Shield™ is a mystical blend of herbs, spices, and natural extracts from the Orient traditionally used to shield against 'hangover' symptoms when taken before your first and after your last alcoholic drink or when used as a mixer.
THE BLOCK Hotels are "The World's First Snowboarder Hotels," created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. The hotels feature the most inventive rooms in the hotel industry, "Signature Suites" by companies such as DVS Shoe Co, TransWorld Snowboarding Magazine, Jones Soda Co, Zoo York, SPY Optic, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a "Liberty Lounge" by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms exist at both hotels created by Delta 9 and Season Five clothing companies respectively.
All guests receive free energy drinks, energy bars, Pabst Blue Ribbon (21+), popcorn, DVD movies, and PS2 games, as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with Gravity Suspension Racks, PS2 game consoles, boot/glove dryers, cordless phones and ipod compatible mini boom boxes and 56" Widescreen HD Televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean "Blotto" Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.
Investors include Professional Snowboarders Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean "Blotto' Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckmann, Scott Heckmann, Doug Harley and Andy Wright.
ALM Beverage LLC is dedicated to finding and creating innovative natural beverages that make life better. Airmed’s Magic Hangover Shield is offered in tribute to the ancient Irish Goddess of healing plants and to everyone who wants to play without having to pay.
Contact: Kevin Kearns
Vice President, Branding Strategy
Phone: 801.509.1685
kevin ( @ ) theblockhotels dot com
