(1888PressRelease)
June 25, 2009 - Mumbai - With the aim of further stimulating travel and tourism in Malaysia and the region, AirAsia is abolishing the administration fee from its fare structure. This presents further real savings to AirAsia guests as they now only have to fork out the seat fare and airport tax.
'No Admin Fee' as it is aptly called, will come into effect for bookings made for all AirAsia and AirAsia X flights from 24th June 2009. From this date, AirAsia.com will display All-In Fares (fare + airport tax) throughout the booking process. This ensures transparency from the advertised price to selecting your flight and paying for it on AirAsia.com
In conjunction with the 'No Admin Fee' announcement, AirAsia is launching a regional promo-fare campaign. Many of the promo fares are even cheaper than the airport tax! The promo-fare seats are open for booking from 24 June until 28 June 2009 for travel between 1 October 2009 and 30 April 2010. The promotion is offered exclusively online via AirAsia.com
Promo-fare seats are limited and available on first-come, first-serve basis.
Dato’ Sri Tony Fernandes, AiAsia Group CEO said: “At AirAsia, we are continuously ramping up our efforts to give the best to our guests. This will distinguish us from our competitors as we are going the extra mile to live-up to our brand promise to have the lowest fares in the market. Our recent Q1 result showed that there was a surge of over 21% in our passenger growth compared to last year, which goes to prove that people appreciate the true value we offer especially in these difficult times. We will continue our commitment to provide more affordable and transparent air fares for business and leisure travelers. We were the first airline to abolish our fuel surcharge and we are proud to lead again in removing our admin fee.”
"With 'No Admin Fee' more people will travel with AirAsia, especially in view of the current economic uncertainties and travel worries. AirAsia as the pioneer of low fares in Asia is always committed to delivering low fares to the people and at the same time ensuring that they enjoy only the best quality service from us. The World's Best Low Cost Airline award from Skytrax speaks volume of our quality and efficiency," added Fernandes.
Kathleen Tan, Regional Head of Commercial, AirAsia Berhad commented “The airline which brought you original low fares is taking yet another bold step to excite the demand to travel. The economies of scale are accomplished through our ever increasing route network, fleet and ancillary income and it is further supported by our operational efficiencies. The aviation industry is highly competitive and to remain as a leader in this industry, we have to be constantly creative, bold and dare to take risks. As the low-cost concept matures, we will continue innovating our products and services to travel. With the abolition of the admin fee, our booking engine on AirAsia.com will be simplified for the benefit and convenience of our guests.”
With the launch of AirAsia’s 'No Admin Fee' initiative today, AirAsia’s published all-in fares will only include the low fare and airport tax only. This will provide guests simple, transparent and low fares only available at www.airasia.com
About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with 122 routes covering more than 65 destinations. Within the grasp of 7 years of operation, AirAsia has carried 70 million passengers and grown its fleet from just two aircraft to 80. The airline today is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across all Asean countries, China, India, Taiwan, Sri Lanka and Bangladesh. This is further complemented by AirAsia X, its low cost long-haul affiliate carrier that currently flies to destinations in China, Australia and the UK. AirAsia is the only regional carrier with the largest destination network and highest flight frequencies. AirAsia has been awarded the 2009 World’s Best Low Cost Airline in a the annual World Airline Survey by Skytrax.
The 'No Admin Fee' initiative came following the success of AirAsia's abolition of fuel surcharge in November 2008 and the all-in fare introduced earlier in May this year. The carrier that was recently awarded the coveted World's Best Low Cost Airline through a poll of 16 million air travelers worldwide by Skytrax, had also introduced various initiatives and incentives for guests' convenience, including the Upsize Baggage, Pick-a-Seat, discounts on pre-booked Hotmeals, web and kiosk check-in, as well as On Time Guarantee that compensates guests affected by delays of more than 2 hours.
AirAsia Communications:
Hamdan Mohamad
Office No: +603 8660 4265
HP: +6012 341 4164
Email: hamdanmohamad ( @ ) airasia dot com
Mazlan Rasheed
Office No: +603 8660 4263
HP: +6012 2737 097
Email: mazlanrasheed ( @ ) airasia dot com
###
