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02
May
2009

Advertising agency RKCR/Y&R appoints Propeller Group to handle PR brief

Rainey Kelly Campbell Roalfe/Y&R, the WPP-owned ad agency, has appointed media and marketing industry specialist Propeller as its first full-service PR agency.


(1888PressRelease) May 02, 2009 - Propeller will supply PR strategy and communication counsel, and implement a full-service media relations programme to promote the agency’s people, insights and extensive portfolio of work. The assignment begins with immediate effect.

RKCR/Y&R’s client list includes some of the UK’s leading brands including BBC, Virgin Atlantic, Marks & Spencer and Lloyds TSB. The agency ranked as the sixth biggest UK agency in 2008 representing clients spending Ł250m according to Nielsen.

RKCR/Y&R CEO Richard Exon said: “RKCR/Y&R has used a variety of PR resources in the past, often very successfully, and we felt the time was right to embark on a broader programme of PR across the agency and bring in an established company in this sector.”

Martin Loat, director at Propeller Group said: “People respond to our bright ideas, our proactive approach to PR and our real understanding of the true potential for our clients’ campaigns. Propeller is looking forward to working with such a dynamic agency as RKCR/Y&R to achieve their objectives for future business growth.”

For further information, contact:
Martin Loat/Georgina Lipscomb
Propeller Group
0870 466 4608 / 07769 706030 / 07737 388 414
firstname.lastname ( @ ) propellergroup dot com

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