Dallas, TX (1888PressRelease)
November 03, 2009 - AdTex Advertising, LLC recently announced its upcoming Digital Video Advertising Services.
AdTex Advertising President D.J. Adams notes the corporation’s transition from a primary focus on print-based advertising to the addition of Dynamic Digital Video Advertising.
AdTex Advertising has added a proven New York-area Video Production Company as a Strategic Business Alliance (SBA) partner. The alliance provides clients with another powerful medium for increased sales and exposure through the seasoned creative company’s economical services.
Adams said “My 25-plus-year career in Visual Communications started with video production. I studied TV in college, did an internship at my hometown CBS affiliate and upon graduation, was briefly employed at an ABC affiliate. I also did videography for a commercial real estate firm. The president of our new SBA partner is a trusted friend from those college days. He also happens to be a multiple Emmy Award-winning producer, editor and independent filmmaker. Our nearly 30-year association, along with his vast experience as a major TV network pro makes the partnership a perfect fit. Some other college connections provide the voiceover talent for our service.”
AdTex Advertising’s Digital Video Advertising Services will include cost-effective, sales-boosting, short (1-3 minute) segments. They are particularly effective for retail point-of-purchase “plus selling”, web content, podcasts, trade-show exhibits and even broadcast.
AdTex Advertising will also offer turnkey digital video services for retailers. The company will install and maintain the video equipment as well as deliver and remotely update the content.
Adams added “The key is what we’re delivering is ADVERTISING. The lines between entertainment, information and the ambiguous and overused ‘marketing’ have been blurred. Our content is designed strictly to sell your product and/or services. There are loads of video-production operations out there. But, how many of them have our years of experience creating effective, fast-turnaround advertising? Our video advertising will be three things: 1. Engaging. 2. Persuasive. 3. To the point. I recently looked at a marketing company’s website. I clicked on the ‘What we do’ tab and it said something like ‘Utilizing digital synergies to maximize clients’ R.O.I. in a marketplace characterized by shifting paradigms.’ What in the world does that mean? We won’t be using the one to three minutes you have to reach your customers with doubletalk and disposable catch phrases. We manufacture advertising.”
AdTex Advertising, LLC is a specialty Visual Communications corporation that provide cost-effective, direct-targeted video, digital and print advertising. AdTex Advertising officers were formerly managers and staffers at one of America’s largest home-products manufacturers. They have worked together, along with the corporation’s Strategic Business Alliance partners for over 12 years.
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