(1888PressRelease)
April 05, 2007 - With net:dialogs, the AdLINK Group introduces a specialist for online direct- and one-to-one marketing. The result is that the leading independent marketing network for digital marketing solutions in Europe adds an important growth segment to its already wide range of services. According to a current study conducted by the US market-research institute Alterian, 85 percent of advertisers surveyed in the USA and Great Britain intend to increase their investments in direct-online marketing in 2007.
“This trend to interactive direct-marketing can be identified across the whole of Europe”, according to Stéphane Cordier, CEO of the AdLINK Group. In addition to display marketing, search-engine marketing and affiliate marketing, the direct- and one-to-one-oriented form of online marketing is a driving force in the growth of the European online market. “For the AdLINK Group, net:dialogs represents the ideal complement to the existing specialists AdLINK Media, affilinet, Sedo and composite”, explains Cordier. With this comprehensive network of specialists, the AdLINK Group enables corporate advertisers and media agencies to exploit the full potential of the complete spectrum of online marketing. Clients of the AdLINK Group benefit from its one-stop-shop structure, because they can book all parts of their online-marketing campaigns through one single partner. “Our clients and partners can address more than 82 million users via this marketing network’s distribution channels, that is to say half of all European internet users”, adds Marc Stilke, COO of the AdLINK Group. “The AdLINK Group is therefore the leading partner for integrated and high-coverage online campaigns in Europe.”
As a new specialist in the AdLINK Group, net:dialogs implements complete performance-based online communication campaigns for effective and measurable target-group address in all digital media. net:dialogs offers its clients full service in the process. From planning to implementation through to the evaluation of lead-based campaigns, the net:dialogs team relies on its long tradition of market experience and in-depth technical know-how. The services and solutions provided by net:dialogs cover online brand advertising, address- and profile-data generation, opt-in-e-mail programs through to integrated client-loyalty systems.
About the AdLINK Group
The AdLINK Group is the leading independent marketing network for digital marketing solutions in Europe. With AdLINK Media, affilinet, net:dialogs, Sedo and the brand composite, AdLINK Group boasts specialists in the business fields of display-, affiliate-, online direct- and one-to-one marketing as well as domain- and e-mail-marketing. With several offices throughout Europe and the USA, as well as cooperation partners Latin America, South America and Asia, AdLINK Group offers its clients a global network for online-marketing.
