(1888PressRelease)
August 03, 2007 - Montabaur, AdLINK Group is optimising its portfolio of advertising vehicles to include innovative online advertising formats created by its own Design Studio. The studio’s new developments base on findings of AdLINK Group’s Research Department, which continually monitors the European online market. Both internal service units are located in Dublin and work for all AdLINK Group’s specialists on a pan-European level. European online advertisers are increasingly demanding rich media advertising formats in particular. A recent report by the EIAA (European Interactive Advertising Association) concerning the pan-European use of online advertising formats underscores this development. Accordingly, AdLINK Group’s Design Studio continually develops new rich media advertising formats for the specialists at Europe’s leading independent network for digital marketing solutions. This gives media agencies and advertisers a wealth of new options for creatively and interactively implementing their brand campaigns on the Internet. AdLINK Group’s specialists, AdLINK Media, affilinet, net:dialogs, Sedo and composite make the group the top address for innovative advertising formats for integrated, high-reach online campaigns throughout Europe.
The advertising formats developed by the Design Studio are innovative media solutions that precisely meet the needs of online advertisers. The advertising vehicles at AdLINK Group’s various specialists are customised and further developed for a given line of business. For instance, AdLINK Media, the display-marketing specialist within AdLINK Group, already offers the Design Studio’s new ‘Brand Sense’ formats under the names ‘Video Choice’, ‘Video Pop’ or ‘Video Page’. The new formats allow giving brands a creative setting in display marketing, turning them into an interactive experience for Internet users. ‘VideoAd’ has been part of the portfolio at affilinet, AdLINK Group’s specialist for affiliate marketing, since March. Big advertisers adapt their TV spots for the new advertising options and benefit from heightened attention as well as high click and conversion rates.
“Apart from precise targeting and reach, effective, innovative advertising formats are a crucial factor in the success of national and international online marketing,” says Stéphane Cordier, Chief Executive Officer of AdLINK Group. “AdLINK Group’s Design Studio and Research Department are important pan-European authorities on novel and optimised advertising formats. With our leading independent marketing network and it’s virtually complete reach, AdLINK Group meets all the conditions for progressive, successful online brand campaigns in Europe.“
About AdLINK Group
AdLINK Group is the leading independent marketing network for digital marketing solutions in Europe. With AdLINK Media, affilinet, net:dialogs, Sedo and the brand composite in its portfolio, AdLINK Group has specialists in display, affiliate, online direct and one-to-one marketing, as well as in domain and e-mail marketing. With its five specialists, approximately 400 employees, 17 offices in 9 European countries and the U.S., as well as cooperation partners in Latin America, South America and Asia, AdLINK Group offers its clients a global network for online marketing.
For more information, please visit www.adlinkgroup.net.
Press contact:
Tel.: +49 (0) 40 679 446 53
Fax: +49 (0) 40 679 446 11
E-mail: pressinfo ( @ ) adlinkgroup dot net
