Activist-model Christy Turlington is the face for Italian jewelry designer Roberto Coin's 2011-2012 advertising campaign
Leading Italian jewelry designer, Roberto Coin, has once again signed on with advocate, filmmaker and model, Christy Turlington Burns, to be the face for the third time in the upcoming 2011-2012 advertising campaign.
- (1888PressRelease) October 18, 2011 - The latest campaign will debut worldwide this October and feature jewellery from the Primavera, the new Bollicine, Cento Diamonds, Fantasia, Animalier and Ipanema collections.
Turlington Burns is no stranger to the fashion world. Gracing the covers of over 1,000 top fashion publications, from Vogue to Time, Turlington Burns has not only been a leader in the fashion industry as one of the most highly sought after models, but she is also an avid pioneer of women's rights. "I'm delighted to join Roberto Coin once again this season," says Turlington Burns. "This campaign beautifully illustrates the range of the Roberto Coin Collection."
Turlington Burns is involved in various charitable organizations, most notably as the founder of her own charitable organization, Every Mother Counts, whose mission focuses on the increased awareness, education and support for maternal and child health. Turlington Burns is also a spokesperson for (PRODUCT) RED and serves as CARE's Advocate for Maternal Health.
"This new Roberto Coin campaign gives us the opportunity to show Christy in her different facets which are common to all women today, like a portrait where they can recognize themselves and love what they see," says Roberto Coin.
"This innovative campaign expresses individual ways of being a woman such as extremely chic, elegant or casual but with a common soul, the passion for art and style. Christy is a fascinating muse who inspires the most extraordinary masterpiece. Roberto Coin jewels are able to capture and communicate her story and her emotions. I want to dedicate this campaign to all women as an opportunity to explore new ways of feeling glamorous."
The campaign was shot by acclaimed British fashion photographer, Craig McDean, whose past credits in the fashion industry include advertising campaigns for Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein, and Estee Lauder; editorial fashion spreads in magazines such as W and Vogue; and countless celebrity portraits.
Roberto Coin jewellery has a distinctive identity as it stands out for the subtle and artistic use of the ruby. Indeed all Roberto Coin jewellery is signed off by setting a small ruby on the inside in a discrete position allowing direct contact with the skin. Thanks to its exceptional quality of keeping beauty unaltered in time, the Ruby is considered everlasting, like true love. It has also always been enveloped in a legendary aura and, until today, it is believed to possess special powers. According to this belief, wearing a ruby near the skin of women promotes a long, healthy, happy life and good fortune.
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