ACS offers new payment solutions at Cards Asia 2011
ACS was present at Cards Asia 2011 to unveil its latest contactless payment products and solutions, and participate in the event's conferences with a speech on online banking security and one card solution. Among the new products ACS showcased was the new ACR1281 CAN Reader, which provides CEPAS cardholders with a secure means for authenticating their identity when performing CEPAS transactions.
- (1888PressRelease) May 11, 2011 - HONG KONG - Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific's number one supplier and one of the world's top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), participated in Cards Asia 2011 held in Suntec Singapore International Convention & Exhibition Centre from 13 to 15 Apr, 2011. ACS unveiled its latest products and joined the event's conferences, with ACS Sales Director, Mr. Gilbert Leung and ACS Regional Sales Manager, Mr. Gordon Lee, representing the company as speakers.
Cards Asia 2011 is one of Asia's biggest exhibitions for cards and payments and it is now the 16th edition. Organized by Terrapinn, the event provides a platform to enable various industry leaders in Asia to gather and showcase their latest card and payment solutions to the Asian market. This year, over 70 exhibitors were present in the event including ACS, which exhibited its latest offerings in contactless payment. In particular, ACS introduced its new ACR1281 Card Application Number (C.A.N.) Reader, a contactless reader designed to work with Singapore's CEPAS card by providing CEPAS cardholders with a secure means for authenticating their identity when performing CEPAS transactions. This reader is capable of detecting the CEPAS C.A.N. automatically and efficiently, allowing users to proceed with their transactions with ease.
Meanwhile, ACS Sales Director and ACS Regional Sales Manager, Gilbert and Gordon, respectively, were invited as speakers in the event's conferences. Gilbert delivered a speech on online banking security via two-factor authentication, highlighting the role of the MasterCard CAP (Chip Authentication Program ) / PLA (Perso-less Authentication) in eliminating the risks of online identity theft effectively. Utilizing this standard along with a secure physical device, such as an one-time password generator, an EMV card and a user's personal PIN, Gilbert said that "online banking patrons can be more effectively safeguarded from even sophisticated security attacks that may render simple two-factor authentication inadequate."
Under the same roof, Gordon presented a lecture on one card solution, citing Singapore's CEPAS contactless e-purse application standard as a business case that the world can emulate in implementing multiple applications by using a single card. He emphasized on the benefits of extending the use of contactless cards from purely transport-based applications to other payment and non-payment applications, including retail payment and loyalty programs, recreational services, and physical and logical access control. Gordon stated that with the one card solution, people can pay for daily activities, such as riding a bus, going to the gym, buying a cup of coffee and accessing corporate networks, all with a tap of a single card on a contactless card reading device-truly, as his presentation topic goes, "a tap for an easier life."
Learn more about ACR1281U at http://acs.com.hk/index.php?pid=product&prod_sections=0&id=ACR1281U.
Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 "Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at http://www.acs.com.hk/.