(1888PressRelease)
February 17, 2009 - After the stir caused at the SWPP Convention in London in January, Aaduki have announced that they are returning to Focus with the “Aaduki Boys” in tow. Dressed in pre-branded underwear they will be sure to become the talk of the town.
Nik Stewert, Marketing and Business Development Manager said, “The Boys caused a few eyebrows to be raised in Hammersmith to say the least. Everyone was talking about them and to say there were a lot of photographs taken of them is an understatement. Visitors and exhibitors alike were keen for a quick snap with the lads!!”
Pictures taken made 2 London papers and were referred to at least one national paper as a result of them being at the exhibition helping to highlight the event itself and the Aaduki brand.
Nik continued “We wanted to show that just because we were in the insurance market we could have a bit of fun too and that not everyone in insurance wears a suit and works on a ‘no can do’ basis. Hopefully people will see it for the joke it is and enjoy it as much as we do.”
Mark Carter and Jack Coulthard will be at the Aaduki Stand S11 and the SWPP Stand during the course of the show. Pictures can be taken of the boys at either of these 2 Stands or via appointment elsewhere.
Kayleigh Walker, head of administrative services at Aaduki said ” We wanted to do something different to everyone else and with so many female models in attendance having the boys was a good way forward – and something nice to look at!!.”
The “Aaduki Boys” are made up of a group of 12 models which will be appearing at different shows and exhibitions throughout the UK through the course of the year.
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