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13
Sep
2006

A.W. Perry Celebrates 100th Anniversary Of The Berkeley

DATELINE: BOSTON AND HINGHAM, MASS.A. W. Perry, Inc., a trusted name in commercial and residential development, celebrates the 100th anniversary of The Berkeley, a Back Bay landmark at 420 Boylston Street, Boston.


(1888PressRelease) September 13, 2006 - There are no rumors of ghosts in the century old and stately Berkeley, yet in all of author Robert Parker's classic "Spencer for Hire" detective novels, the descriptions of the views from Spencer's office window make it likely that he maintained his office in the stately building. And, of course, the dowager empress of Boylston Street, the beautiful white glazed terracotta figure situated above the entryway on The Berkeley's exterior, keeps a watchful eye on the neighborhood.

As you enter through the ornate bronze scroll doors, and step into the marble foyer complete with the original mail slot, evidence of yesteryear is
carefully preserved and blended with today's design. The building, under the ownership of A.W. Perry for the past 50 years and having been extensively renovated and modernized, offers an elegantly recaptured sense of history.

Known as "the Crowned Jewel of the Back Bay", The Berkeley was the first building in Boston to be honored with all three (local, regional and
international) of BOMA's "Office Building of the Year" awards in 1990. Current tenants include Arnold Communications, Goody, Clancy and Associates
and other consulting and asset management firms in addition to upscale retail establishments.

A.W. Perry became involved in the building in the 1940s, after acquiring 50 percent of the stock shares of its then owner, the Berkeley Hotel Trust, and eventually acquiring full ownership in the 1950s. The Berkeley was built in 1906 on the site of the former Berkeley Hotel. Originally designed by
MIT architecture professor, Constant Desire Despradelle, the building was meant to house retail stores as evidenced by its many oversized windows,. which now transmit ample light into the building's office space. After obtaining designation on the National Register of Historic Places, A.W. Perry totally renovated The Berkeley in 1988 - 1989., at a cost of $15 million. Macomber Builders, under the direction of George Macomber, handled the renovation, and the project architect was James Alexander of Feingold, Alexander & Associates.

A Tribute to History

Three elevators, with mahogany interior detail work, emulate The Berkeley's cage lifts from days gone by. The lobby's forest green slate walls are
reminiscent of a garden. The original monumental marble staircase remains intact. A spectacular new atrium further enhances the building's unique
light and space elements. Five 16,000 sq. ft. floors boast glass-walled offices overlooking the atrium.

Because of the fantastic light and space elements, The Berkeley was very popular with those in the "decorative arts" field who were the tenants
occupying the building to the exclusion of all others for many years. Clients of The Berkeley's design tenants delighted in coming to Back Bay to
meet with their designer, enjoy lunch and shop at the neighboring boutiques.

In a sense, The Berkeley "launched" the Boston Design Center in South Boston, as design tenants such as Brunschwig & Fils and Stark Carpet
relocated during the extensive renovation.

"We have taken great pains to renovate The Berkeley while paying close attention to historical elements. The offices are distinctive with their
large windows providing panoramic views of the Back Bay streetscape, while modern multi-zone heating and air conditioning up-to-date life-safety
systems provide comfort and security to tenants. It is a stylish and prestigious building that offers both an exciting and inspiring working
environment," noted John H. Spurr, Jr., president of A.W. Perry.

More than 120 Years of Quality and Value

Since 1884, A.W. Perry, Inc., a privately held real estate firm, has provided the highest level of quality, service and value to clients. An established leader in the industry, A.W. Perry is an award winning property management firm, an experienced developer and an innovative investment
builder. Under the direction of the family's fourth generation, the company maintains a reputation of strength, stability and integrity.

Known for creating and nurturing long-standing business relationships, A. W. Perry has established a portfolio of commercial and industrial property as well as a significant inventory of developable land. In addition to the Berkeley, A.W. Perry's projects include several other Downtown Boston office renovations and; South Shore Technology Park in Rockland and Hingham (which includes Serono, Inc.'s North American headquarters as well as a 327,000 square foot building under construction for Blue Cross Blue Shield.) The firm also has a proud history in residential development which includes Whiting Village, Stone Meadow Farm, The Homestead and Spring Meadow in Hanover and currently Deerfield Farm in Pembroke.

The offices of A.W. Perry are located at Twenty Winthrop Square in Boston and One Pond Park Road in Hingham, Mass. For more information, visit their website at www.awperry.com or contact (617) 542-3164.

CONTACT: Steven V. Dubin, PR Works, (781) 582-1061, sdubin ( @ ) prworkzone dot com

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Contact Information

Jack Spurr

A.W. Perry

20 Winthrop Square

Boston, MA

02110

Voice: (617) 542-3164

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