Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
February 20, 2009 - Holly Springs, N.C. – 919 Marketing, one of North Carolina’s top sports marketing firms, announced today it has signed a deal with Ward Burton Enterprises, an organization founded by former NASCAR driver Ward Burton to promote Burton and his efforts in wildlife conservation.
“919’s extensive experience working with NASCAR and other high level sports brands was very appealing to me,” said Burton. “Ward Burton Enterprises and the Ward Burton Wildlife Foundation will benefit greatly from 919’s ability to create and manage an overall PR and marketing strategy that will help drive our business for years to come.”
Ward Burton engaged 919 Marketing to develop and implement a marketing strategy to boost brand awareness around Ward Burton Enterprises, including the Ward Burton brand and Ward Burton Wildlife Foundation. As the marketing firm and publicist for Burton, 919 will develop an overall PR and marketing strategy to facilitate relationships between Ward Burton Enterprises and corporations looking to get NASCAR and non-NASCAR related sponsorship opportunities. 919 will also focus on branding strategies, securing media opportunities, executing co-marketing programs, and developing and producing promotional vehicles and marketing projects.
“Ward is not only a racing legend, but a stand-up guy with American values that corporate America is hungry for,” said Chapman. “Ward Burton Enterprises and the Ward Burton Wildlife Foundation are proven brands that are highly recognized and respected in the sports marketing arena. We look forward to maximizing their awareness among companies in the market who want to activate their brand with focused, measurable change.”
About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.
919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.
About Ward Burton Enterprises
Ward Burton Enterprises was created by former NASCAR driver and 2002 Daytona 500 winner Ward Burton to build awareness of his foundation, the Ward Burton Wildlife Foundation, and his other projects. The WBWF, which was founded in 1996 in Virginia, works to conserve America’s land and wildlife through wise stewardship while educating children and adults about the natural resources that will shape America’s future. Burton is known for his integrity and humility, and his foundation is acknowledged nationwide as being a model for wildlife conservation. For more information, please visit: www.wardburton.com
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