9.9 School of Convergence Launches PG Diploma in Digital Media Communication
Digital media is the future. It offers career opportunities that are dynamic and filled with an energy that moves the world. 9.9 School of Convergence has launched a unique course that will define the future of Media.
- (1888PressRelease) June 15, 2011 - In collaboration with Sri Aurobindo Centre for Arts & Communication, 9.9 School of Convergence proudly launch their brand new Post Graduate Diploma in Digital Media Communication. This course is designed to keep students miles ahead of their peers in media and communication. Today, demands are changing rapidly. Digital media is the future. The PG Diploma in Digital Media offers students a perfect blend of practical skills and the theoretical knowledge they require to kick-start their digital media career.
The roles of newer channels in media and communication platforms in customer interactions have been growing at a baffling speed. Web based portals are rapidly increasing. Social networks, internet ready smartphones and tablet devices are making connectivity a 24 hour phenomenon. Linking to the target audiences is getting easier at the same time more competitive. It needs a professional thought process and specialized skills, which come with a focused and specialized education. Existing career options include interactive marketing professionals, new-media advertising executives, digital media planners, and online community managers. To be successful in these managerial positions, individuals need the knowledge and experience to begin with and later take off to success. 9.9 SoC's Postgraduate Diploma in Digital Media Communication bridges the gap effectively by creating professionals who know the nuances of digital media.
This one-of-a-kind course is aimed at guiding students opting for a career in the new and upcoming digital space. It does what computer courses did at the beginning of the IT boom. 9.9 SoC is going about it the course in the best way possible by bringing in experienced faculty, creating a learning environment, giving students a rigorous hands-on structure along with the added advantage of industry internships. These driving factors enable students gain access to some of India's leading digital media companies, allowing them to launch their digital careers and eventually becoming digital media leaders.
Pramath Raj Sinha, Dean 9.9 School of Convergence was the Founding Dean of Indian School of Business, Hyderabad. He is the Founder and Managing Director, 9.9 Mediaworx, and is proud to be an initiator of this unique programme. Talking about the PG Diploma in Digital Media Communication, he explains the different opportunities that students can get after the completion of the course. "Our offering-the Postgraduate Diploma in Digital Media Communication-is an exceptional course. We have put it together after a lot of planning and consulting with experts so our students can launch into their digital careers with a bang. Whether they want to be digital-marketing executives, digital-advertising account managers, online community managers, or digital media entrepreneurs - our programme provides them with a foundation that is not only unique, but distinctive."
The advisory board for the course includes leaders from top-notch academic institutions and global media organizations. They provide overall guidance and direction to 9.9 SoC. Their involvement includes consulting on student selection, curriculum design and delivery, faculty recruitment and offering guest lectures throughout the academic year.
The board includes names like Professor Sanjeev Chatterjee, Vice Dean, School of Communication. He was earlier Executive Director, Knight Centre for International Media, University of Miami; Clive Crook, Senior Editor, The Atlantic Monthly; Don Durfee, China Bureau Chief, Thomson Reuters; Indrajit Gupta, Editor, Indian edition of Forbes.
The faculty at 9.9 SoC includes a long list of industry experts who come armed with decades of experience behind them. Every one of them is committed to bring a difference in the education world through their hard work, commitment, and qualification.
Rahul Nanda, is Chief Operating Officer at Webchutney, the Number 1 Digital Agency in India. He rates being associated with 9.9 SoC as the most interesting role of his career. The madness of digital media keeps him clued in on the dynamic world of new media.
"Typically, careers at a digital marketing agency include avenues in creative design/development, client servicing, copywriting technology experts (from code developers to information architecture specialists) and SEO/SEM strategists. While there are brand management and marketing careers in digital media at the brand's side of the spectrum, it is imperative to gain a 360 degree view and understanding of a brand's marketing objective. Then piecing everyone's role/contribution in the execution of a digital campaign would build a successful career in this field. It means going beyond your immediate role/contribution. Keeping a tab on marketing trends in this industry, knowledge of various new and existing platforms through daily reading, and linking digital media consumption patterns among consumers through their usage, attitude and behaviour helps fortify strategic insights and ideating innovative digital solutions to stay ahead in the game," Rahul Nanda said when asked what is required for a successful career in digital media.
Eric D. Saranovitz, Associate Dean - Academics & Research, PhD (Media Studies), New York University, USA explains how 9.9 SoC prepares students for a career in Digital Media Communication. "At the 9.9 School of Convergence, we try to take the best and brightest of potential media professionals and make them better by instilling the highest set of skills, values and work ethics in them throughout the year. While the curriculum borrows from media study programmes from around the world, we help students think about how they can adapt the skills and knowledge they learn in the classroom to the professional experiences they will encounter in the Indian context. Hence, through the combination of coursework and internships, we ask students not to simply replicate what is being done in the media industry today, but think of ways to do things better than what is presently practiced, ensuring that they will be the leaders of the industry in the future."
Erika M. Pryor, Ph.D., Digital PR Pro, On Air Radio Talent explains the difference between traditional and digital form of media. "I believe what distinguishes traditional from digital media is its flexibility and agile nature. Things happen quickly in digital media. Users can be fickle - moving on to the next exciting thing. Frequently, we have to move quickly from one new application to another (for example), but that doesn't mean we forget the lessons we have learned. Rather, it means that we have to stay abreast of what's happening across the board in digital and social media in order to be able to figure out what works when the new applications are picked up by audiences. That's what makes the digital space so exciting!" she explained.
Today's youth seek platforms that provide a stable career while making them future ready. It makes sense to choose a medium which offers optimum reach with greatest 'brand recall' value. The growing influence of the Web is in almost everyone's life these days. 9.9 SoC's PG Diploma in Digital Communication offers you the golden opportunity to become a part of one of the biggest revolution in digital communication.
For more details log on to www.schoolofconvergence.com.