(1888PressRelease)
March 03, 2007 - “Mobile hyperlinks using 2D barcodes, RFID and image recognition have revolutionised how consumers access mobile content in advanced mobile markets such as Japan and Korea,” said Jan Kuczynski, Research Manager at World Forum Research and lead author of the report.
“Although it took four years for mobile hyperlinks to become truly mainstream in the Far East, we can examine how companies have been experimenting with mobile hyperlinks in advanced markets and shorten the learning curve.
They increase traffic for content providers, they help marketers find out more about their audience, and, most importantly, provide a great consumer experience.”
Mobile hyperlinks are one of the 3 keys to boosting mobile content access covered in the report which also covers suggest and search.
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