3M GTG presents the xSlider billboard in Taipei
With the xSlider, 3M GTG developed a powerful billboard for the requirements of one of the busiest traffic hubs in the world, the Taipei West Bus Terminal. This impressive installation can now be experienced in full operation, catching the eyes of the daily passing crowds.
- (1888PressRelease) June 03, 2012 - Catching
Grabbing attention in a buzz of media and people
For intensity of traffic, the area around the Taipei West Bus Terminal is comparable to locations such as New York's Times Square or Tokyo's Shibuya crossing - it's one of the busiest public places in the world. Up to one million passengers daily are passing this junction which includes a central bus station, a high-speed railway, a subway converge and a multi-lane motorway. As a result, a corresponding number of conventional advertising displays are already in place, whose messages have a hard time to find their way to their receivers. Attention and effective communication of messages in such a dynamic and lively space can only be achieved through well designed media installations with a powerful scope of features that are able to attract the attention needed. To match these requirements, the xSlider was designed as a device that leaves the current concept of billboard behind.
Salience through kinetics
The communicative impact of the xSlider evolves from its kinetic panels that physically glide across the main screen. They serve as an agent of communication in addition to images and sound. This interaction and synchronization of foreground and background visuals provides new scope for visual and narrative impact. Above all, the application of kinetics is startling and catches the eye of the passers by. A key benefit to communicate successfully in such a challenging setting like the Taipei West Bus Terminal area.
Extensive visibility through scale and illumination
In order to support the kinetics' virtue even from a distance, the xSlider also was highly specified in terms of scale and illumination. At almost 5m high and over 40m long, the billboard is a unique and iconic landmark for the entire area. Its extraordinary construction allows it to glide around a 90° corner with a viewing angle of 270°. Hence, featured advertising content can be seen from all key access directions and therefore reaches a larger number of people. Furthermore, the xSlider announces its striking presence through the power of full illumination.
Special service for xSlider content
Advertising clients of the xSlider can easily leverage its full potential for exciting and dynamic messaging as 3M GTG provide an easy to use template service. 3M GTG is also building the capability for the xSlider to support automatically generated content such as real time media events and interactivity with the crowd passing by. So watch this space!
Experienced partner on location
3M GTG has entered into a partnership with K.K. Media Co. to provide the installation location and booking services. Currently Chunghwa Telecom and DHL - both leading companies of their field - are executing campaigns on the xSlider.
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About 3M GTG
The aim of 3M GTG is to bridge the gap between the physical and the digital world. We bring enjoyment and engagement to communication and display systems by creating rich and immersive user experiences. Our solutions are designed as an integral part of the processes and environments of our customer's spaces. Designing an appropriate environment using the right technology tools in an innovative and intuitive way serves as a breeding ground for community communication to happen both in companies and public spaces. We add value to our clients by creating integrated holistic, collaborative, interactive systems which enhance effectiveness and efficiency in innovation processes and functionalities - to meet the wide range of communication needs and objectives in an design led and business driven way.
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