(1888PressRelease)
January 01, 2008 - (Irvine, Calif.) — Serious Pimp Apparel had an epic night at the 2007 IFL World Grand Prix Championships live on HDnet, December 29, 2007 with three athletes winning at inaugural event with 3-5 million viewers watching.
Serious Pimp Team Lightweight Ryan Schultz knocked out previously undefeated Chris Horodecki Saturday night in front of 5,731 astounded fans at the Mohegan Sun Arena in Uncasville, Conn. Schultz took early control in the first round and continued to pound before the referee stepped in late in the round to stop the bout. Schultz had been named a late replacement in the title bout after injuries to Horodecki’s previous two opponents.
Meanwhile, Serious Pimp’s Matt Horwich stunned middleweight Benji Radach in the second round of their middleweight bout, knocking out previously unbeaten Radach after absorbing several blows in the opening round, Radich was knocked out at 1:58 of the second.
In the welterweight division, Serious Pimp’s Jay Hieron used his wrestling skills to stay on his feet for a change, picking apart jiu-jitsu phenom Delson Heleno with his striking game. Hieron stuffed Heleno’s early takedown attempts and seemed to injure the Brazilian with a right hand that clipped him late in the first round. After dropping Heleno with an uppercut, Hieron finished the round with a flurry of punches and left Heleno unable to continue on to the second round.
“We couldn’t be happier that out of five televised bouts, three of our guys won,” said Serious Pimp CEO, Damian Kutzner. “We’re extremely proud and happy for our guys and will keep supporting the growth of this sport and its athletes.”
“We would also like to congratulate Mark Cuban for his HDnet IFL HD broadcast. Not only did it surpass the highly publicized UFC 79 PPV broadcast by over 4 million viewers, it also brought the MMA sport to the masses, affordably, said Kutzner.”
About Serious Pimp
The company was started in 1999 as a hobby by CEO Damian Kutzner as a way to support the athletes and sport that he loved. This love and passion for the sport took his over the business and he found himself becoming one of the ONLY sponsors and true believers in these athletes at the beginning of their careers. Serious Pimp was there when nobody else was.
Today most of them today are the TOP Fighters in the industry. Rampage (Quinton Jackson), Royce Gracie, Kimo, Tito Ortiz, Dan Henderson, Mighty Mo, Rob McCullough, and Jason Miller.
The passion for the sport continues today and has helped Serious Pimp gain athlete and industry creditability. That loyalty has retailers like No Fear, Hot Topic and Tilly’s coming aboard carrying the complete product line.
The company will be introducing a complete Women’s MMA line in the future and will begin breaking into other Action Sports such as skateboarding, snowboarding, surfing, freestyle motocross, etc.
Media Contact:
David Cook l UMGX
dcook ( @ ) umgx dot com
949.387.2851
